Here's the label for Yellow Tail Shiraz . What are your thoughts on it? Feel free to speak your mind. Share it, put it on your site, print it and use it in your wine cellar (or as a dart board). Whatever you want to do! Enjoy.

Yellow Tail Shiraz

the discussion

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ol_fezziweg wrote on Jan 09, 2007…
The thing that captured my attention about this label is how they used typographical characters, especially the brackets, to emphasize the name “[ yellow tail ]”. This is a formatting masterpiece. A neat, solid, austere, and attention grabbing. If you remember the Unbrand labels, they had the same austere, solid typographical quality. Excellent formatting.
Gary Vaynerchuk wrote on Jan 10, 2007…
We sell like a case a minute of this stuff, amazing marketing job!
deb wrote on Mar 03, 2007…
I always go back to yellow tail cause it tastes so damn smooth/flavourful/delicious/good!
masvinoporfavor wrote on Oct 03, 2007…
MMM… I don’t know about calling it a typographical masterpiece (see FedEx and Nike), but the ad campaign sure does kick some major tail! (Pun definitely intended)